University Of Sunderland London Campus

Afzal Munna, a lecturer in undergraduate business, walks us through the process of strategic management and explains why it is important to you in his most recent piece.
The term "strategy" first appeared in the classic work of tactical reasoning, Sun Tzu's Art of War, around 508 BCE.
Today, the 5th-century manual is more often utilised as a metaphor for success in business and life than for actual military use, with the use of strategy being essential to all three.
Greek strategos, or the art of the army general, is where the English word "strategy" first appeared.
It is a commonly used management concept in the twenty-first century, most frequently referring to the procedures utilised to accomplish an organization's objectives.
While there are many ways to accomplish such goals, the strategic management procedures are the most in line with Sun Tzu's philosophy and offer the potential for demonstrable achievement.
It enables a firm to use precise planning and ongoing progress monitoring to arrange its operations in accordance with the goals of its stakeholders.
They held that a wide variety of social, symbolic, and material instruments were merged into one strategic activity.
Whatever definition you use, strategic thinking is deliberate and incredibly reasonable.
The effective manager leaves strategic planning with a set of precise goals that follow the SMART concept.
You must improve your research and problem-solving abilities, as well as your communication and leadership abilities, to become a strategic thinker.
These are all things that students at the University of Sunderland in London learn, and this is not a coincidence.
Our programmes are intended to assist you in shaping yourself into the sort of manager that can succeed in the contemporary workplace.
The BA (Hons) Business and Management degree is taught by Afzal Munna at the University of Sunderland in London.